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SXSW Interactive 2014 Highlights

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Mar 17, 2014 • Posted by Tech PR


Austin, TX, March 16, 2014 Austin based, Virtual Tour App is the dark horse tech company to watch at SXSW Interactive 2014.

Virtual Tour App is competing against tech giant Google in the virtual tour market and winning contracts. Virtual Tour App produces high definition, HD/HDR 360X360 view, interactive virtual tours of venues. Virtual Tour App was at the SXSW Interactive Fest this year to showcase their portfolio from a wide variety of industries as they continue to expand into new markets in 2014. When asked how he is able to compete against Google, Mark Gipson, Founder & CEO of Virtual Tour App, explained “Google is legitimizing the industry Virtual Tour App specialize in and we focus only on the top landmarks, business and non-profit clients who can afford our production service and understand the value we deliver. In simple terms, Google is giving away hot dogs and we are selling steak.”

Virtual Tour App produces dynamic tours with embedded multimedia elements that create interactive “treasure hunt” tours based on reality. The tours are hosted on high speed cloud servers that give VTA clients the ability to edit, update and enhance the multimedia within the tour over time. For example, VTA can enhance client’s tours with embedded video, photos, text information, interactive maps, custom menus, reservations, e-commerce, music, and much more. VTA tours are integrated into client’s website or social media and work on all desktops, laptops, tablets and phones without any downloads or software required.

Virtual Tour App has produced interactive virtual tours for Austin landmarks like the Circuit of America’s F1 Track, Tito’s Handmade Vodka Historic Distillery, Austin Bergstrom International Airport, Dell Children’s Medical Center, University of Texas AT&T Executive Education & Conference Center, Austin Airport Hilton, Barton Springs, Umlauf Sculpture Garden and Museum and non-profit tours for the City of Austin Parks and Recreation Department, Texas School for the Deaf and the Central Texas Ronald McDonald House. Virtual Tour App is currently producing tours for the ACL-Live Moody Theater at the W Hotel, and starting pilot projects in Houston with tours of the George R. Brown Convention Center, Wortham Center, Jones Hall and Miller Outdoor Theatre. The company is also working with undisclosed clients from the high tech and aerospace industries to produce corporate tours for HR recruiting and employee training.

Virtual Tour App (VTA) Mission:

Virtual Tour App is a leading interactive virtual tour production and mobile app development company that has helped grow some of the world’s most successful brands. Our strategy? We’re in the business of growing our clients’ business. We’re a full-service virtual tour production company but our work goes beyond just making world-class interactive virtual tours. We work with our clients to discover and define how they can use our virtual tour app technology to grow and translate that vision into reality. Our people make a difference and we help our non-profit and business clients showcase their success in a new way.

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